Our Story
It started with a craving, not a business plan.
Emma moved to London and asked the simplest possible question: where's the chicken fillet roll? Nobody had a good answer. So she made one.
On day one at Broadway Market, the gas turned on... which was, frankly, a surprise. Three Irish strangers stopped dead at the counter. "Oh my God… a chicken fillet roll."
That moment...recognition, homesickness, delight.. has shaped everything since. Emerald Eats isn't Irish-inspired. It's Irish, by heart.
We grew from a stall, to a truck (somehow appeared on Saturday Kitchen), to multiple events all around the city. The team got bigger. The buzz stayed. The warmth stayed. The names of the regulars stayed.
Timeline
A short history of warm craic.
- DAY ONE
Broadway Market
The gas turned on (to her surprise) and three Irish strangers stopped dead.
- MONTH THREE
A real queue
Word travels fast when you're the only place in town doing it properly.
- YEAR ONE
Trucks and trays
Office lunches, events, brand collabs. Same warmth, bigger kitchen.
- NOW
A community, not a stall
Tales of Emerald Eats, merch, a growing community of regulars.
In her own words
"I'm not selling Ireland. I'm selling a Saturday morning — the kind where someone knows your name and the roll's already wrapped before you've ordered."
— Emma